About Us

About Us

FCubed Fitness launched in January 2021 as a business dedicated to providing complete solutions to the fitness industry through our extensive links with industry leaders and high quality suppliers.

We work with brands we are passionate about and believe in and would use ourself. On-demand platforms to websites, garage to full commercial gym fit outs!

The company, Gym Jedi Consultancy (FCubed Fitness) Ltd, was set up by professionals who have a wide spectrum of talent and experience both in business generally as well as over 25 years experience working more specifically in the fitness industry in operations, training and equipment sales.

The CEO, Ian Daniell, has over 30 years experience in high level sport at international, national, and county level with a passion for exceeding expectations at every angle. He has completed 2 London Marathons, cycled from Lands End to John O’Groats, competed internationally at Triathlon, Modern Biathlon, raised in excess of £30k for Cancer Research UK and is a proud owner of a Sports Science degree (with Maths!!) from Loughborough University. He is also a PT studio owner in addition to over 20 years of health club management. 

The Co-Founder and Executive Director, Helen Daniell, has successfully run a variety of businesses and has strong core values about providing excellent customer service. Over the years she has been involved with a wide range of sports from windsurfing and rowing to cycling and badminton.  She has cycled from London to Paris, and also taken part in triathlon. In the most recent business years Helen has created a multitude of websites as a front end developer. 

Both Ian and Helen are committed to providing their clients with the best service and expanding the range of products (that we believe in) and services available.

Our Values

Fun: Fitness is fun so we deliver service, support and equipment with a smile. ⁠

Fit: Everything fitness-related, we have a solution.⁠

⁠Fresh: A fresh thinking approach. We think outside the box to help you achieve your goals and aims.⁠

Mission Statement

"Be a wolf. Be a lion. Set goals. Smash them. Be stronger. Be better. Show people who you are.

Never apologise for being awesome. Stay positive. Stay the course.

And do it with PASSION!"