To say its been a whirlwind start to 2021 would be an understatement.
We are super excited to see the launch of FCubed Fitness, with our Fun, Fit, Fresh approach to providing fitness equipment to individuals either wanting to work out at home, PTs looking to build their business, and/or kitting out full sized commercial gym spaces.
The business originated from Gym Jedi Consultancy Limited, which was set up by Ian Daniell, to offer a "one stop shop" service for those looking to set up a gym, fitness boutique, box or any commercial workout space. Gym Jedi has always had a close association with Xenios USA® and has been the main supplier for their equipment for the past 3 years.
The Xenios USA® brand was relatively new to the market in 2019 but has now become more widely known, and whilst the current pandemic has been challenging for our gyms, the demand for personal fitness equipment has exploded. As a result the demand for equipment grew rapidly, and as a result Xenios USA® being one of the few manufacturers that could actually supply equipment in 2020, meant that brand awareness increased dramatically.
The main hurdle for Xenios USA® in recent times has been the fact that product has had to be supplied from their location in Italy, and now with Brexit having happened, shipping costs for individual items were going to become prohibitive.
With all these factors coming in to play at the latter end of 2020, the decision was taken to branch out to become the EXCLUSIVE UK distributor for Xenios USA® and bring stock directly to the UK to supply the UK market, and so, FCubed Fitness was born.
We engaged late December 2020 with Southworks Creative who are our superb marketing team, who have been responsible for putting together an amazing collection of images and videos. The media has been used on our website as well as social media posts. We couldn't have done it without them, and would highly recommend them for any marketing initiative that you have.
In early January we started to make it happen and within less than a month we launched brand awareness and our e-commerce site. We also hooked up with Fusion Group who are based in Newbury, who will be responsible for getting our social media advertising strategy up and running.
In amongst all that we engaged with EPS (Elite Performance Services) who are an enthusiastic and professional team of gym equipment installers, as well as our distribution hub.
We look forward to the journey ahead, and with our positive attitudes, SMILES and commitment to customer service and care, we would love you to be part of the FCubed experience.