The FCubed Team - Introducing Jez Whitling

FCubed Fitness are delighted to announce the addition of their latest team member, Jez Whitling, who has recently joined the business and brings a wealth of experience and customer centric support to the company.

Jez Whitling, Commercial Director

Jez has worked in the leisure and fitness industry for 30 years having held senior positions in both club operations and the supplier side of the industry.  He, like so many people in the fitness sector, came into the industry because of a love of sport.  Having worked initially as a Fitness Manager with Cannons in the City of London, he was approached by StairMaster to join their sales team as they were looking for those who were passionate about what they did, what equipment they sold and for getting on with people and delivering great customer service.

Jez built up experience working with StairMaster for 4 years, before then taking up a position as National Key Account Manager with Precor for whom he worked for 16 years ending up as UK Sales Director.

For the last couple of years, Jez moved temporarily out of the fitness industry, and headed up Business Development for Pure World Energy but it wasn't a long departure as he returned to work briefly for Fibido, and subsequently joined FCubed Fitness.

Jez said on being approached by FCubed:

"I was excited about the potential of joining FCubed Fitness. And once I had sat down and spoken with Ian and Helen, I knew it was the perfect opportunity for me. I have known Ian for over 20 years so already knew of his passion and commitment to the fitness industry. Speaking to them both about their vision and plans for FCubed confirmed that they matched my own values."

The role as Commercial Director for FCubed will focus on taking the company to the next level. It will bring some new challenges for Jez as he gets to grips with the extensive range of Xenios USA equipment, bringing his understanding of the new approach to designing movement space up to speed, and of course, developing his social media skills beyond LinkedIn - and also his choice of socks!

For many years, facilities were trying to be everything to everyone. Lots of gyms looking the same; rows and rows of equipment. Now clubs have more of an understanding of their purpose and their people – who they are trying to attract. They know what they want, what makes them unique. They want solutions that speak to their members.

FCubed Fitness with the partnerships already in place along with the new partnerships planned, are perfectly placed to provide the right solutions for this new fitness revolution.

We are super excited to have Jez on board, and very much part of the team.  His attitude and commitment to customer service align fully with the ethos of both Ian and Helen, and in his own words:

"I have always believed in treating my customers as partners and in going the extra mile to ensure customers are delighted. This commitment to customer service is also at the core of FCubed Fitness. I am excited to bring my own experience, knowledge and understanding of the industry to further enhance and develop the business."

This next step is a powerful statement that FCubed Fitness really are enjoying their role in the fitness industry and cannot wait to help people MOVE better whilst having a lot of FUN doing it. As they say 'positivity breeds success' and wow is there some positivity in this growing team.

If you'd like to get in touch, we have lots of FUN ways of doing this: or via Instagram, LinkedIn or Facebook handles (@fcubedfitness) or via 07723607625 and we would love to help how we can.

FCubed Fitness Team